Entrepreneurship Canvas Ontology

Timmers (1998), Weill and Vitale (2001) define a business model as a description of the roles and relationships among a firm’s consumers, customers, allies and suppliers and it identifies the major flows of product, information, and money, as well as the major benefits to participants.

The term ontology has its origin in philosophy and denotes the philosophical discipline that deals with the nature and the organization of reality (Guarino and Giaretta 1995). Gruber’s (1993) define ontology as an explicit specification of a conceptualization.

To create an understanding of entrepreneur and the ways the entrepreneur starting the business or developing business for the existing entrepreneur, Rainer Kolshorn and Jim Tomecko(1998) from GTZ (Deutsche Geeseschaft fuer Technische Zusamenarbeit) Germany develop the model called by Competency based Economies through Formation of Entrepreneur (CEFE).

This model is consisting ten factors between society (macro, mezzo and micro) with actor as the entrepreneur (capability, motivation and resources). To match between both factors, Kolshorn and Tomecko applied strategeering into three actions namely: reshaping situation, complementing with other and adapting actor to be success as entrepreneur.

On the other side, Osterwalder and Yves Pigneur (2004) from the Université de Lausanne, Germany proposed business model ontology to understand the way the actor does the business in transferring the value to the customer.

Osterwalder and Pigneur (2004) describe that business model ontology consist of nine components that are: Customer Segments, Value Proposition, Communication and Distribution Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Partner Network, and Cost Structure.

Based on the literature study and reality of the entrepreneur especially for SME (Small and Medium Enterprise), we made the Entrepreneurship Model Ontology by combining the Osterwalder and Pigneur (2004) from the Université de Lausanne model with the Kolshorn and Tomecko (1998) from GTZ Germany model in this research paper, that we call as Entrepreneurship Model Ontology. We hope that the Entrepreneurship Model Ontology will have huge contribution in the world for developing entrepreneurship.

July 2012

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Yanto Sidik PratiknyoYanto Sidik Pratiknyo, Founding Member of International CEFE Association for Entrepreneurship, Frankfurt Germany
PPM-Manajemen, Jakarta, Indonesia

Maria NainggolanMaria Nainggolan
PPM-Manajemen, Jakarta, Indonesia

Tyasti Noeryoeswati
Small Enterprise, Jakarta, Indonesia

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